Level 2 Certificate in Digital Marketing

There are no specific entry requirements, however, learners should have a minimum of a Level 1 in literacy and numeracy or equivalent.

The qualification is suitable for learners aged 19+.

You will be added to our Equal platform, where you will be able to access all the learning resources and assessments to complete. You'll also be allocated your own personal tutor who you can contact throughout your studies.

You will be required to work through a series of tasks and activities designed to reinforce the learning process and demonstrate your knowledge. Your personal tutor will then assess your work and provide you with constructive feedback for each unit.

It is essential that all learners are assessed in English, unless the qualification specification states that another language may be accepted. This ruling also applies to all learner evidence presented for external quality assurance purposes.

The qualification is assessed by internally set and marked assessments, subject to external quality assurance.

All learning outcomes that assess knowledge and understanding (usually beginning with ‘understand’ or ‘know how to’) may be assessed through internally set and marked written assignments, tasks, records of oral or written questions, workbooks, or other portfolio evidence.

Materials for internal assessment must be submitted for approval before use and must be mapped to the relevant unit, learning outcome, and assessment criteria.

All learning outcomes and assessment criteria must be met to achieve a pass - there is no grading.

Each unit within the qualification may have its own assessment requirements, assessment guidance and range:

- Assessment requirements are conditions of assessment that must be met by learners when undertaking their assessments to achieve the unit or meet a particular assessment criterion
- Assessment guidance looks at areas that could be covered by learners in their assessments to achieve the unit or assessment criteria but are not mandatory
- Useful websites are resources that could be used by centres for the delivery of the qualification and by learners to support them with the completion of the unit

Maths and English are important life skills that will help you to achieve your best in your studies and progress to your dream career.

To enrol on this course, you need to be able to work at a Level 1 or above in Functional Skills.

This is a 12-week course that requires your own time management for study. You will be given submission dates to keep you focused on the 12-week timeframe. The end date of the course is within 12 weeks of the start date.

You can choose when to undertake your course and assessments.

- Guided learning totals approximately 190 hours
- Directed study requirements total approximately 10-15 hours

The purpose of this qualification is to help learners develop their knowledge of digital marketing. Successfully completing it will allow learners to understand what digital marketing is, why it is important and how it can impact upon business growth.